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Management Consulting Intern | Customer Experience

KPMG S.P.A.



KPMG’s Business Consulting practice helps leading public and private organizations respond to change and add value to the enterprise. Our professionals help clients make better decisions, reduce costs and build more effective organizations. New cultural pathes, “myself” paradigm, digital disruption and rising customer expectations are creating unforgiving markets where loyalty is hard won and easily lost.

You will be part of our growing team and will:

Define market sizing, identify market trends, opportunities and threats on customer experience paradigm
Benchmark competitors: quantitative analysis of variances, identification of differentiating opportunities in the Customer & Digital area
Analyze and segment customers, identify their real and profound needs
Map the Customer Journey and identify the “moments of truth”, evaluate “pain points” and “opportunity to delight”
Analyze “Voice of the Customer” and define actions to “close the inner loop” and “close the outer loop”
Analyze in detail the performance of every digital marketing channel (Search, Social, Mobile, etc.) within every step of the customer journey
Define an evolutionary Customer strategy: how to adapt the strategy to digital and traditional channels. Prioritize the initiatives and define a detailed action plan
Re-engineer digital processes, identify impacts on the organization and set up a roadmap to change
Identify a channel strategy based on a D&A approach: Social Media Strategy, Digital Marketing strategy, Mobile Strategy, etc.
Design and implement innovative strategic control scorecard solutions based on customer experience management
Start up and launch of new digital initiatives and identify and quantify a growth plan for an e-commerce strategy
Evaluate costs and revenue for each suggested action: analyze their impact on client’s Top and Bottomline
Create a detailed Business Plan according to the action plan and set up an implementation plan


To be the successful candidate, you must have:

An excellent master’s degree in Business or Marketing with a quantitative approach
Passion for new technologies such as Metaverse and AR, Blockchain, IoT, Digital Twin
Confidence with numbers, big data and quantitative analysis, supported by a solid academic background
Proficiency in English, ideally improved through an educational/working experience abroad
Excellent knowledge of MS Office suite

Your career and learning expectations will be met thanks to a solid training offer specific for your area of interest and a global thought leadership like no other. Required data will be managed in compliance with the european legislative Decree no. 679/2016 and later modifications or integrations. KPMG Advisory S.p.a. is an equal opportunities employer.

For more information, please visit www.kpmg.it


KPMG è leader a livello globale nei servizi professionali alle imprese. Siamo una realtà multidisciplinare focalizzata sui servizi di Revisione e Organizzazione Contabile, Consulenza Direzionale, Servizi Fiscali, Legali e Amministrativi. La multidisciplinarietà è un punto di forza del nostro posizionamento. Crediamo nel lavoro in team, nell'integrità e nell'indipendenza, nella ricerca e nell'approfondimento continuo, nello scambio continuo d'idee, nell'impegno a favore della comunità. Le persone sono il nostro asset più importante per questo investiamo costantemente sulla loro professionalità e sulle loro competenze.

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