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Product Marketing Support (INTERNSHIP)

Samsung Electronics Italia S.p.A.



Job Purpose

Support product marketing team in managing the product portfolio and lifecycle effectively.
Analyse consumer needs and trends, develop B2C & B2B marketing materials and study competition for new product launch. Listen to our client’s needs and provide support when needed. Help PM team in preparing outstanding marketing presentations & smart market analysis.


Key Responsibilities:
• Give support to monitor, analyse and evaluate market trends, consumer behaviour, and competitors activities to improve sales and identify new market opportunities.
• Collaborate to prepare product presentations.
• Collaborate with Trade Marketing Team to develop clear and beautiful marketing materials for B2B channel
• Analyse and enhance Samsung .com product contents to improve the UX.
• Keep updated all the pricing tools for sales.
• Analyse Promotional share & Display Share by products and main channels.
• Cooperate to prepare portfolio analysis and business overview materials.
• Support sales team in terms of product portfolio information.
• Support PM team in their day by day activities.

Qualifications/Requirements:
Educational Background: Masters / Bachelor preferably with Economical / Marketing specialization.
Professional Background: n.a. / internship
Computer Knowledge: Excell & Power Point proficiency
Language Knowledge: Very good written and spoken English.



Samsung Electronics is the global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, cameras, home appliances, medical devices. We employ 206,000 people across 72 countries with annual sales exceeding US $143.1 billion. Our goal is opening new possibilities for people everywhere. Samsung Europe comprises 17 divisions (subsidiaries) across Europe that represent circa $32 bn. in sales. It has recently become the leading Consumer Electronics brand in the region in terms of recognition and most preferred by consumers. However, the ambition on the business is to become THE leading Electronics brand and to double its turnover by 2020. In the pursuit of global excellence, we are continuously looking for dynamic new leaders for the digital age of the 21st Century. It is our people that make Samsung the leader in diverse marketplaces and the market innovator that drives technology. At Samsung Electronics, our products, our people and our approach to business are held to only the highest standards so that we can effectively contribute to a better world.

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