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Haier Europe

The stageur, working within Brand&Iot Team, will provide support to the Digital Marketing Team in the development and the execution of marketing initiatives and in improving digital integration among the different internal tools.

This includes:
- Usage and orchestration of different digital tools to deliver digital products
- Users behavior web and email marketing analytics
- Technical Search Engine Optimization (SEO) to optimize websites for crawling and indexing
- Interacting and performing tasks with IT Dept on different technologies (AWS, Web APIs, Web Domains, DNS and Webserver)

Haier Europe is a branch of Qingdao Haier Group, a global leader in home appliances, founded in 1989 and listed on the Shanghai Stock Exchange from 19th November 1993. Since founded, Qingdao Haier has grown by meeting customer needs through its strategic commitment to innovation, branding, R&D, and intelligent manufacture, as well as domestic and international expansion, becoming one of the world’s largest manufacturers of home appliance goods. The Group’s vision is to become also the global leader in IoT for smart home appliances. The Qingdao Haier Group has today a global market share based on volumes of 15.1% on major appliances, 22.7% on freestanding refrigeration appliances and 19.8% in home laundry appliances (source: Euromonitor International) and a global turnover close to m$40. From January 2019, after merging the operations of Candy Group, Haier Europe ranks fifth. Haier Europe can count on highly successful brands such as Candy, Hoover, Rosières, Haier, GE Appliance and Fisher & Paykel respectively aiming to become the consumers’ top of mind in their own market segments and geographies. Haier Europe is headquartered in Brugherio, Italy.