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Product Marketing Support (INTERNSHIP)

Samsung Electronics Italia S.p.A.


Position Summary

Support product marketing team to perform a range of activities to effectively market assigned products such as conducting market research, support sales team in terms of product portfolio information, collaborate to manage new products launch, cooperate to overseeing advertising campaigns, monitoring sales performance.
Role and Responsibilities

Give support to monitor, analyse and evaluate market trends, consumer behaviour and competitor activity to improve sales and identify new market opportunities.
Collaborate to prepare sales forecasts and budgets, monitoring sales volume, revenues and costs against forecasts.
Support to prepare product briefing for product positioning and communication.
Contribute to overseeing and support advertising campaigns, monitoring sales performance.
Cooperate to prepare portfolio analysis and business overview materials.
Support sales team in terms of product portfolio information.
Organize meeting and prepare materials for training of customers, sales agents on product.
Support PM and MKTG team in their day-by-day activities.
Skills and Qualifications

Educational Background: Bachelor/Masters, preferably with Economical / Marketing specialization.

Computer Knowledge: Good skills of main office automation.

Language Knowledge: Very good written and spoken English. Good level of Italian required.

Others : strong analytical skills.

Samsung Electronics is the global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, cameras, home appliances, medical devices. We employ 206,000 people across 72 countries with annual sales exceeding US $143.1 billion. Our goal is opening new possibilities for people everywhere. Samsung Europe comprises 17 divisions (subsidiaries) across Europe that represent circa $32 bn. in sales. It has recently become the leading Consumer Electronics brand in the region in terms of recognition and most preferred by consumers. However, the ambition on the business is to become THE leading Electronics brand and to double its turnover by 2020. In the pursuit of global excellence, we are continuously looking for dynamic new leaders for the digital age of the 21st Century. It is our people that make Samsung the leader in diverse marketplaces and the market innovator that drives technology. At Samsung Electronics, our products, our people and our approach to business are held to only the highest standards so that we can effectively contribute to a better world.